Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Vice President Oncology Marketing

Your tasks and responsibilities


The primary responsibilities of this role, VP Oncology Marketing, are to: 


  • Lead the development and execution of the US business plan for the Oncology solid tumor franchise and is responsible to provide full commercial leadership of strategy and implementation of the US brand plan for the entire franchise (Xofigo, Stivarga & Nexavar, new products). This role is responsible to lead the US cross functional team in creating and executing the US plan that achieves volume and revenue
    targets and overall business objectives.
    • Work with sales to deliver budget goals;
    • Grow the US Oncology portfolio over the next 10 years;
    • Provide commercial input into strategic plans and portfolio review;
    • Manage marketing budget;
  • Ensure the development and implementation of the US brand strategy for the Oncology Portfolio which includes: driving annual brand plan, development of 3 year operational brand plan, and driving alignment as needed with Global brand teams;
  • Direct, plan and formulate market development and product promotion plans, medical education plans, budgets, programs and objectives for Xofigo, Stivarga, Nexavar and pipeline;
  • Prepare sales forecasts in accurately estimating product requirements and inventory control;
  • Drive Xofigo, Stivarga, Nexavar and pipeline market research efforts and manage forecasting production and logistics issues;
  • Define performance metrics;
  • Develop and manage relationships with National KOL's (key opinion leaders) and associated advocacy partners;
  • Be accountable for US Xofigo, Stivarga, Nexavar and pipeline P+L's, including brand forecasts, marketing budget allocation and budget monitoring;
  • Lead cross functional teams required to achieve key brand initiatives; Define and clarify initiatives, set objectives, and manage the team, timelines and resources needed;
  • Work closely with Oncology Global head(s) to support the development of global strategy, goals and objectives for the oncology products and ensure long term franchise value is achieved;
  • Assist in leveraging US developed commercial strategies and plans throughout the world to help optimize the total franchise value for Bayer;
  • Attract, develop and retain a motivated, competent marketing staff and prepares staff to meet the current and future needs of the business.
    • Remain thoughtful in determining staff assignments, with an eye toward what individuals can learn from one another in the process;
    • Seek out opportunities to expose staff to the thinking and strategy development occurring at higher levels in the organization, so that they have a broader context within which to operate;
    • Focus specific reward and recognition efforts on retaining high potential, top talent within the market.


Who you are


Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor's Degree required;
  • 12+ years pharmaceutical experience;
  • Experience in Oncology Marketing;
  • Experience building and developing a high performing organization;
  • Strong change management leadership experience;
  • Strong business acumen with a demonstrated ability for complex problem solving;
  • Ability to make good decisions under stressful timeframes;
  • Excellent interpersonal skills with the ability to work and contribute across functions and cultures in cross-functional teams;
  • Demonstrated analytical skills;
  • Excellent written and verbal communication skills.


Preferred Qualifications:


  • MBA;
  • 5+ years people leadership experience;
  • Successful product launch experience.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: NJ-Whippany

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