Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Marketing Director, Cough & Cold

Your tasks and responsibilities


The primary responsibilities of this role, Marketing Director, Cough & Cold are to:


  • Manage and deliver Cough/Cold portfolios' profits and losses, in addition to allocated budgets;
  • Collaborate with Finance to deliver financials to leadership;
  • Deliver marketing plans which are in-line with CH U.S. strategy and operational objectives;
  • Define budget allocations and task delegations to deliver on business commitments;
  • Set key performance indicators to track efficiencies of marketing promotion and information (i.e., P&L) budget spend;
  • Leverage initiatives from peer marketing teams when creating marketing plans to efficiently deliver profit goals to the division;
  • Oversee execution of marketing plans and allocate resources for multiple brands, other functional teams, and external vendors;
  • Approve advertising copy and media plans, consumer and trade promotion strategies, package design, and market research plans;
  • Lead relationships with external partners, vendors, and third party manufacturing companies;
  • Understand the impact of consumer and customer trends on the in-scope brands' plans, revenue, and profit;
  • Provide recommendations to strategy;
  • Identify business opportunities through full understanding of the interrelationships of key financial indicators and their impact on the division's top-line and bottom-line;
  • Supervise team to achieve category/brand objectives and clearly stated standards of performance by leading through example;
  • Build required capabilities against road maps developed with senior management;
  • Create actions plans which detail how to build capabilities within the team;
  • Manage, coach, mentor, and develop direct reports as well as indicted supports to inspire high performance and professional growth;
  • Champion and lead organizational processes (e.g., business planning, recruiting, and training) to promote continuous improvement and overachievement of financial objectives;
  • Maintain a long-term, big-picture view of the organization's goals, foresees obstacles, and opportunities, and generate breakthrough ideas individually and with the team;
  • Apply broad knowledge and seasoned experience when addressing complex issues, taking into account all critical information when making decisions.


Who you are



Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following: 


Required Qualifications:  


  • M.B.A. with at least seven years of CPG/healthcare marketing experience; or
  • B.A./B.S. with at least nine years of CPG/healthcare marketing experience;
  • Previous demonstration of success in the marketplace and as an organizational leader;
  • Ability to build effective teams, cultivate innovation, possess learning and change agility, strong customer focus, must be action oriented/drive results, collaborate globally and locally, plans and aligns, drive stakeholder engagement, effectively manage suppliers;
  • Must possess financial acumen;
  • Excellent financial management skills to critically and objectively assess programs and cost investments versus results;
  • Ability to streamline operational processes;
  • Superior analytical ability, assessing different models and related outputs, with understanding of impact;
  • Strong ability to building marketing brand and possess excellent communication skills;
  • Must be able to create an environment that encourages innovation and risk taking;
  • Must have strong analytical skills and comfortability with digital programs and platforms, including strong Microsoft Office skills;
  • Possess thorough knowledge of digital strategy development, digital strategies, channels, and measurement/analytics;
  • Ability to take active ownership of brand/category bottom line, has experience owning L.O.B. budgets and results.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: NJ-Whippany