Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Global Brand Leader, Aspirin and Cardio

Your tasks and responsibilities


The primary responsibilities of this role, Global Brand Leader, Aspirin and Cardio, are to:  


  • Support the GBD in leading the Global Brand Team (GBT)
    • Support the GBD to define GBT scope of work as well as implement work streams;
    • Support the GBD to leverage the diversity of the GBT most effectively;
    • Support GBT alignment and partner country ambassadorship for global brand strategy including innovation pipeline;
  • Definition and ownership of Global Brand Strategies
    • Conduct 3C analysis leveraging: consumer segmentation, growth behavior, brand benefit edge, competitive understanding and BCC capabilities to answer the key strategic questions ‘where to play’ and ‘how to win’;
    • Support the GBD to define the brand positioning based on thorough understanding of consumer insights;
    • Support the GBD to define the global brand communication strategy;
    • Ensure communication of global brand strategy throughout BCC;
    • Ensure alignment of regulatory and medical strategy to support implementation of brand strategy;
  • Strengthen the Innovation Pipeline (all levels of innovation)
    • Support development of consumer centric innovation pipeline (consumer offerings and consumer engagement);
    • Support development of a CCMT approved 5 year innovation roadmap;
    • Accountable that all agreed innovation initiatives are delivered in line with five year innovation roadmap commitment;
    • Drive and monitors application of commercialization rules for ROPs to maximize innovation value creation;
  • Develop compelling global DTC advertising campaigns with GBT partner markets
    • Collaborate effectively with global agencies (creative and media) to maximize creative output and business impact;
    • Lead Consumer Connections Planning (CCP) process in GBT partner and Spark markets;
    • Oversee and guides the creative development process (AB/ STB/Final creative work) applying defined decision rights;
    • Responsible for development of creative platforms and respective copy pipelines as part of the 5 year innovation roadmap;
    • Responsible for development and roll out of global media strategy (media mix);
    • Oversee and guides the development of 360 activation toolkits (e.g. HCP e-detailer and POS messaging);
  • Develop Global Pricing strategy
    • Support and guide the development of a global pricing architecture leveraging the support from OMR and Global Pricing Manager;
    • Assure effective global roll out of approved pricing strategy;
    • Assure monitoring of the pricing strategy implementation through the global pricing manager
  • Develop compelling Brand Success Model (BSM) to maximize global reapplication
    • Lead and manage the OMR process to maximize learning from econometric modelling;
    • Develop BSM (identification of global brand success drivers and respective best practice);
    • Update BSM to drive reapplication of proven success drivers and best practice in non GBT markets;
    • Act as consultant for media investment decisions with GBT partner markets and all Spark markets;
    • Assure appropriate BSM sharing platforms (global and regional workshops, Intranet, Lync sessions) are leveraged effectively;
    • Conduct commercial analysis to continuously improve BCC marketing to meet changing market dynamics;
  • Additional Responsibilities
    • Responsible for the maintenance and updating of the Intranet and Internet sites;
    • Participation and / or leadership in advertising development (liaison with countries, reviewing briefs, presenting at the Communication Forum, tracking results, etc.);
    • Participation and / or leadership of NPD projects (project management, country liaison, coordinating implementation, etc.);
    • Responsible for coordinating specific brand projects such as workshops, meetings, etc.;
    • Participate in research projects (writing briefs, country liaison, defining learnings and next steps, etc.);
    • Participate in packaging development projects (particularly coordination and facilitation of roll out);
    • Responsible for sales reporting analysis (monthly brand reports, specific requests, etc.);
    • Support pre-launch readiness of the approved Regional Rollout Plans.


Who you are


Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following: 


Required Qualifications:  


  • Bachelor’s Degree with a minimum of eight years of experience in OTC, Rx or FMCG with track record of success;
  • Must have experience in country marketing operations and possibly in international, preferably global role;
  • Demonstrated leadership qualities, ideally in cross functional and cross cultural teams, with strong interpersonal skills;
  • Must be a strong communicator and capable of making high level inspiring presentations, both verbal and written, on a senior management level;
  • Must be a team player with a global mind set;
  • Strong commitment and will to achieve above market results;
  • Must possess analytical and financial management ability;
  • Demonstrated experience in sales analytics;
  • Cross-cultural experience, ideally from project work or international marketing role;
  • Re-application experience;
  • Innovation experience (e.g. R&D, Project Management);
  • Understanding brand success drivers;
  • Experience in tracking best practices.


Preferred Qualifications:


  • M.B.A. degree;
  • Category experience in Allergy/Analgesics/Cough&Cold.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: NJ-Whippany