Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Director, Global Brands, Aspirin

Your tasks and responsibilities

The primary responsibilities of this role, Director Global Brand, are to: 

 

  • Identify and value strategic opportunities for the Aleve brand:
  • Analyze global market data and draw top level conclusions;
  • Identify strategic opportunities & develop options to realize those;
  • Lead resulting initiatives with high degree of initiative and independence;
  • Develop and own key global brand building strategies:
  • Lead development and activation of overarching brand purpose statement/framework;
  • Lead and own development of key brand building strategies via MEx tools including :3C analysis, utilization of consumer segmentation frames, setting the target growth behavior, establishing brand benefit edge statement, full competitive analysis and leveraging key BCC capabilities to address key strategic questions: ‘where to play’ and ‘how to win’;
  • Identify and short list key global consumer insights that drive communications strategy development;
  • Lead identification and selection of global creative platform driving integrated communications activation;
  • Lead and deliver key global brand asset content for toolkits activation in Key Battle / BG markets;
  • Ensure consistent application/re- application of activated global brand strategies across geographies/functions;
  • Inform areas /territories for innovation search and development;
  • Define the brand positioning based on thorough understanding of consumer insights;
  • Lead the global brand communication strategy for the category and all included brands;
  • Oversee resulting communication development process from AB to final execution;
  • Ensure communication of global brand strategy throughout BCC;
  • Ensure alignment of regulatory and medical strategy to support implementation of all brand strategies;
  • Execute Innovation Pipeline/Claims delivery via market roll-out:
  • Develop and deliver ROPs to realize innovation pipeline value, monitors in market yield against Business Plan targets;
  • Contribute to development and creating pipeline of compelling, differentiated global claims. Leads activation in market;
  • Work with CID in business case development;
  • Develop compelling global DTC advertising campaigns with GBT partner markets:
  • Partner with global agencies (creative and media) to ensure highly impactful creative output delivering brand/business growth;
  • Lead Consumer Connections Planning (CCP) in partnership with GBT (Key Battle markets);
  • Coordinate creative development process (AB/STB/Final creative work) applying defined decision rights;
  • Own Identification and development of integrated creative platforms;
  • Lead development and align global media strategy and mix;
  • Deliver key Global Assets for 360 activation toolkits ( including HCP tools and POS messaging/ key visual);
  • Develop global Pricing strategies/ monitors global pricing corridors;
  • Own global pricing architecture- leveraging support from OMR /Global Pricing Manager;
  • Ensure effective global roll out of approved pricing strategy;
  • Monitor pricing corridors / implementation with global pricing manager/ Cu Ex team;
  • Deliver and execute with excellence, Brand Success Model (BSM) for global (re)application:
  • Lead execution of key learnings global OMR process;
  • Lead and own BSM (identification of brand success drivers/ best practice);
  • Support reapplication of proven success drivers and best practice in BG/MFP markets;
  • Support media investment decisions with GBT(key battle/BG) markets;
  • Ensure effective and consistent application/ re application of BSM in BG/MFP markets via global and regional workshops, Intranet, Link tools;
  • Support reapplication of key GBT initiatives/models to ROW country clusters via disciplined orchestration/execution- toolkits:
  • Apply appropriate GCBU resource to balanced growth and manage for profit markets;
  • Team/ People development:
  • Develop and fully support direct reports leveraging PMP / DD.

     

Who you are

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

 

Required Qualifications:

 

  • Education: Bachelor's Degree;  
  • Experience: Minimum 10 years of experience in OTC and/or FMCG with solid track record of success. Required experience in country marketing operations with P&L responsibility; international, preferably global role preferred; category experience is desirable;
  • High leadership qualities, ideally in cross functional teams, strong interpersonal skills and empowerment capacity (getting things done without hierarchical authority);
  • Must be a team player with a global mind set as well as solid oral and written communication skills;
  • Strong and inspiring presentation skills are critical;
  • Strong commitment and will to achieve above market results;
  • People leadership (line management), ideally in cross-cultural environment;
  • Cross-cultural experience;
  • Innovation experience (R&D, Project Mgmt);
  • Understanding brand success drivers;
  • The GBD role is the leader of the strategic direction of the Aleve Global Brand portfolio across all brand carriers;
  • The role is essential to develop the portfolio towards a sustainable and positive performance in sales and profit;
  • The GBD has to deliver strong, impactful leadership at all levels:
  • Lead direct reports within the global strategic marketing team for this portfolio;
  • Lead the business strategically across all brand carriers;
  • Lead the global brand team (GBT) as a diverse, multi-functional team made of senior functional experts and key market representatives;
  • Lead the global marketing community made up of all brand managers/category leads working on this portfolio.

 

Preferred Qualifications:

 

  • MBA.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

 

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

 

Country: United States
Location: NJ-Whippany

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Aug 8, 2017   Copyright © Bayer AG
URL: https://career.bayer.us/opencms/opencms/job/Associate-Deployment-Analyst--SF6452.html