Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Deputy Director HCP Marketing -Rare Disease

Your tasks and responsibilities

The primary responsibilities of this role, Deputy Director HCP Marketing -Rare Disease, are to: 


  • Be responsible for developing and implementing professional/HCP strategy for assigned products which includes: development of 3-year operational brand plan and modifying plan as needed, Life Cycle Management and ensuring alignment of professional/HCP marketing with brand strategy;
  • Drive HCP focused market research efforts and manages forecasting production and logistic issues. Define performance metrics;
  • Key Opinion Leaders development and Advisory Boards;
  • Be accountable for professional P&L, including budget allocation to agency partners and budget monitoring;
  • Lead cross-functional teams needed to achieve key HCP initiatives, defining and clarifying initiative objectives and managing the team, timelines and resources needed. Including working with specialty pharmacies/HUB to train nurses/pharmacist;
  • Gain a strong understanding of the medical, regulatory, legal and Manufacturing environments for the brand as they relate to key HCP initiatives;
  • Build relationships with key contacts in each of these areas Build relationships with key contacts in each of these areas.


Who you are

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor's degree with 7+ years of healthcare/pharma experience required. 3+ years marketing experience required. Medical experience a plus;
  • Experience in dealing with health care professionals in developing marketing materials required;
  • Ability to lead and influence key stakeholders on the overall marketing strategy, public relations plan and execution.


 Preferred Qualifications:


  • Advanced degree preferred;
  • Experience within Pulmonary Hypertension/Rare Disease preferred.
  • Experience working through the LMR process preferred.



Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: NJ-Whippany