Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Crop Science IT Business Partner Digital Transformation Multi-Channel Experience

Your tasks and responsibilities

The primary responsibilities of this role, Crop Science IT Business Partner Digital Transformation: Multi-Channel Experience, are to: 

  • Bayer is currently undergoing a digital transformation from product-centricity to customer-centricity using actionable customer segmentation, relevant insights, and data analytics delivered through a consistent digital customer experience.  This role will be responsible for driving adoption of digital marketing strategies and tools through the migration of disparate global Web sites and numerous digital tools to an integrated digital marketing technology platform to align with the company strategy of creating a differentiated, targeted customer experience;
  • Direct the Commercial digital transformation through global website migration to enable the Behavioral Data Capture strategy (including underlying Enterprise Design, technology eco system, analytics layer, etc.);
  • Translate the Marketing and Commercial Excellence strategy through the web content management platform, web analytics, data capture and behavioral markers of intent, and ensure the effective and efficient implementation of the digital marketing Platform across the commercial teams globally;
  • Serve as thought leader and advisor to teams across the organization on activation of digital marketing capabilities, including front end Web site design and layout, Wireframe annotations, Marketing Compliance, Content Tagging/ Taxonomy, and SEO;
  • Lead and provide oversight to the standardization of the product data/ content workflow to consolidate Marketing rules and ensure the data flow between the Commercial pipeline starting from Market Development through Customer facing solutions (i.e. Web sites, product fact sheets, etc.) to provide Customers meaningful product content;
  • Align Global Marketing Automation Platform with the unique needs of the Regional businesses;
  • Member of the CS Global Marketing Digital Transformation team;
  • This role can be based in St. Louis, MO or Monheim, North Rhine Westfalia, Germany.


Who you are

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:

  • Minimum of a Bachelor's Degree;
  • Minimum of 10 years of experience and influence in roles of increasing scope and scale in the areas of Digital Transformation, more specifically Digital Marketing & AEM/Adobe Campaign;
  • Proven thought leader on industry best practices and how marketing automation practices and tactics can be employed in the agriculture industry to drive results;
  • Experience in areas including email, marketing automation, loyalty/rewards, customer segmentation, and promotions;
  • Leadership experience (people leadership, project leadership, or influencing);
  • Self-starter with the ability to drive a strategy from initiation through execution;
  • Superior analytic skills and strong business acumen;
  • Solution driven mindset and excellent problem-solving skills;
  • Proven ability to communicate vision and value as to persuade and influence organization;
  • Experience in business process and capability modelling;
  • Capacity to collaborate/influence global and regional team leads;
  • Experience contributing to a growth organization with increasing scale and dynamic operations;
  • Ability to handle ambiguity and unstructured work situations;
  • Skilled in strategic thinking, demonstrating technical insight and an innovative mindset;
  • Strong cross-cultural sensitivity.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: MO-St. Louis, Monheim, MO-Creve Coeur, MO-Saint Louis
Functional Area: [sap_fa_8]
Entry Level: 5