Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Associate Director Secondary Data Analytics

Your tasks and responsibilities


The primary responsibilities of this role, Associate Director Secondary Data Analytics, are to: 


  • Serve as proactive, consultative business partner who interfaces with all key brand stakeholders and support their data analytics needs;
  • Provide strategic and tactical analytical support and recommendations to the team, through the analysis and interpretation of secondary market research data;
  • Work with large specialty pharmaceutical data set to provide a comprehensive view of market, noting strengths and weaknesses of the data / approach;
  • Leverage incomplete dataset to support go local strategy;
  • Develop customer-focused longitudinal view (e.g., patient) to optimize business opportunity (e.g., adherence);
  • Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research;
  • Manage metrics to track brand strategy, tactics and market performance;
  • Develop and operationalize ongoing reporting needs;
  • Partner with Commercial Analytics to design and measure Pilots & Experiments;
  • Support quick turnaround return on investment analysis to course adjust brand team investment;
  • Lead secondary data collection in support of Commercial Analytics pipeline projects, including Call Plan Creation Process, Marketing Mix and Market Access analytics;
  • Support implementation of organization-wide reporting and return on investment analytics for the global Integrated Multichannel Marketing (IMCM) initiative;
  • Proactively identify business opportunities and insights through secondary data mining;
  • Drive implementation of business strategies with commercial colleagues;
  • Work with Data Warehouse team to be an expert and effective liaison with third party data, e.g., IMS, Symphony for Business Insight team;
  • Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.


Who you are


Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor’s degree, Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, etc.);
  • Proven team and project leadership skills, and ability to work independently;
  • Strong analytical/quantitative skills and knowledge with the ability to understand the big picture;
  • Ability to appropriately challenge "prevailing wisdom," ensuring decisions and assumptions are based on best available information;
  • Strong verbal and written communication skills, as demonstrable in oral management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations;
  • Five (5) or more years of relevant full-time work experience, of which two (2) or more years of recent experience in U.S. healthcare marketing analytics;
  • Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy);
  • Expert in handling and analyzing various data types (e.g., patient longitudinal, claims data, distribution, sales, demand, units, promotion);
  • Record of professional success, demonstrated through above-average performance reviews, promotions and relevant “extracurricular" activities/ engagements.


Preferred Qualifications:


  • Understanding of specialty pharmaceutical data;
  • Programming/Coding proficiency and experience and/or understanding of other statistical tools (e.g., SAS, R);
  • Specialty Pharmaceutical or 'Rare Disease' experience.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans


Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.


Country: United States
Location: NJ-Whippany

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