Member for

3 years 7 months
Submitted by bayeradmin on Mon, 11/07/2022 - 16:35

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Director of Programmatic & Paid Social Media Channel - HYBRID 

 

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Dir Prog & Paid Social Channel are to:

 

  • Lead the development of channel strategies and campaign designs for each brand in the Bayer US Pharmaceuticals portfolio for audience and media partner selection, custom data and PMP recommendations, timing/scheduling strategy, creative recommendations, across all programmatic and paid social media including Display, Video, Native, cTV, Audio, DOOH, and more;
  • Manage and oversee the continued development of the Programmatic & Paid Social Channel team, including hiring programmatic experts, managing the onboarding process, and fostering continuous improvement;
  • Direct the activation of programmatic display and paid social media campaigns via in house team members and external partners;
  • Define and maintain a programmatic and paid social channel roadmap for relevant platforms, technologies, and partners to best meet the needs of Bayer s brands while capitalizing on cross divisional synergies;
  • Develop and manage strategic vendor partnerships related to programmatic and paid social ad buying such as DSPs, SSPs, Facebook/Meta, Twitter, Snap, TikTok, data providers, and other sources;
  • Provide critical insights about the evolving programmatic and paid social ecosystems and provide educational support to brand teams;
  • Be accountable for anticipating and aligning programmatic and paid social channel strategies to shifts in the marketplace;
  • Build and manage annual test and learn calendars for the Programmatic & Paid Social channels across brands; 
  • This role requires at least 2 days per week at our location in Whippany, NJ.  Relocation assistance may be offered for this role.
  • Visa sponsorship may be offered for this role.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

 

Required Qualifications:

 

  • Minimum of a Bachelor’s Degree;
  • At least seven years of online advertising experience with an in depth knowledge of programmatic and/or paid social media;
  • Deep expertise in programmatic publisher, platform, and audience suppliers, especially in the areas of Audio, Video, and Connected TV; 
  • Strong digital media background and project management skills;
  • Experience operating across multiple programmatic or social platforms such as The Trade Desk, PulsePoint, Twitter, Facebook, and Snapchat;
  • Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge;
  • Demonstrable passion for learning new technologies;
  • Experience training junior team members;
  • Experience working across cross functional projects with multiple stakeholders;
  • Excellent communication and teamwork skills;
  • Strong analytical and organizational skills;

 

Preferred Qualifications: 

  • Pharmaceutical and/or financial services industry experience; 
  • Experience partnering with agencies.

 

For New York Residents ONLY: Employees can expect to be paid a salary of approximately between $146000 and $201000 annually.  Additional compensation may include a bonus or commission (if relevant).  Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

 

#LI-US

#LI-HYBRID

Country
United States
Job State
New Jersey
Location
Whippany
Reference Code
735101
Functional Area
Marketing
Entry Level
397
External Code Filter 6
19
Locale
1
Director of Programmatic & Paid Social Media Channel - HYBRID
company Name
NJ-WHIPPANY
contractType
Unbefristet
sap graphic Doc
eb_800x253_en_diver_keypromise.jpg
SAP Location
07471
task Description
  
YOUR APPLICATION 
  

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
Bayer is an Equal Opportunity Employer/Disabled/Veterans
 
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

 
  
  
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements. 
  
  
Location:United States : New Jersey : Whippany    
Division:Pharmaceuticals   
Reference Code:735101   
 
 
Contact Us
  
Email:hrop_usa@bayer.com 
  
YOUR APPLICATION 
  

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
Bayer is an Equal Opportunity Employer/Disabled/Veterans
 
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

 
  
  
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements. 
  
  
Location:United States : New Jersey : Whippany    
Division:Pharmaceuticals   
Reference Code:735101   
 
 
Contact Us
  
Email:hrop_usa@bayer.com 
Image External Code
17