Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Assoc Mgr Social Media Activation - REMOTE
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Associate Manager - Social Media Activation are to:
Seamlessly execute campaign launches including all line item set up, tagging, and trafficking activities with a high level of attention to detail to ensure reporting and measurement accuracy;
Improve continuously daily and weekly optimizations that can be applied portfolio-wide to generate YoY ROI/ROAS growth from digital media investment;
Collaborate with internal and external partners to reach consumer Health and individual brand goals by participating in new technology, inventory, data, creative and attribution partnerships;
Support stakeholders as organizational subject matter experts on social media buying, and coach other team members and the larger brand teams on paid social best practices;
Attain and maintain mastery of social media buying platforms, including Facebook, Instagram, Twitter, Pinterest, Snap, and LinkedIn;
Select optimal best practice campaign line item set up to maximize optimization options, breakout reporting pivots, and performance;
Monitor daily campaign performance to identify optimizations that maximize ROI from and investment in social media ad spend;
Ensure brand objectives are met on an ongoing basis;
Triage and escalate campaign launch and management issues;
Work with internal team to activate, optimize, and report out on scheduled social tests.
This role will be located in Whippany, NJ. Residence based candidates may be considered based upon location, willingness to travel, and business needs. Relocation assistance may be offered for this role.
Visa sponsorship may be offered for this role.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Minimum of a Bachelor's degree;
At least seven years of relevant experience with social media activation;
At least four years of relevant experience at a major digital platform, ad tech start-up, and/or brand as a "hands-on keyboard" team member leveraging a leading social media ad buying platform.
Advanced knowledge of media buying strategy and optimization for the major social media platforms;
Experience managing significant social spending;
Experience with 3rd party data providers and setting up custom data segments to align with campaign targets and goals;
Track record of success achieving upper funnel and performance marketing goals via social;
Experience with a variety of targeting tactics, including site retargeting, lookalike modeling, and retargeting, with an understanding of how to leverage them to achieve business goals;
Clear communicator able to support POVs with solid rationale;
Exceptional verbal, written, and presentation skills;
Proven ability to work quickly and decisively to meet deadlines and troubleshoot;
Ability to analyze and draw meaningful & actionable insights from data;
Strong project management skills; detail-oriented and able to coordinate multiple projects;
Proactive self-starter and able to work in collaborative, matrixed, dynamic, and fast-paced environments;
Proven ability to work with and influence cross-functional teams;
Ambition to grow with the company and take on more responsibility;
Proficient with Excel;
Experience with ad server technology;
3rd Party Data Management Platform experience (Live Ramp, Oracle, Nielsen Catalina, etc.);
SQL query experience;
App user acquisition or e-commerce marketing experience.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
|IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.|
|Location:||United States : New Jersey : Whippany || United States : Connecticut : Residence Based || United States : Delaware : Residence Based || United States : District of Columbia : Residence Based || United States : Maryland : Residence Based || United States : Massachusetts : Boston || United States : Massachusetts : Cambridge || United States : Massachusetts : Residence Based || United States : New Jersey : Residence Based || United States : New York : Bronx || United States : New York : Brooklyn || United States : New York : Long Island || United States : New York : Manhattan || United States : New York : Queens || United States : New York : Residence Based || United States : New York : Staten Island || United States : Pennsylvania : Philadelphia || United States : Pennsylvania : Pittsburgh || United States : Pennsylvania : Residence Based || United States : Residence Based : Residence Based || United States : Rhode Island : Residence Based|